In an effort by AZ GOLF to speak to a more casual and younger audience within the Arizona golf market, Tyler Flanagan and I created these four t-shirt concepts. Regardless of demographics or interests, 90% of AZ GOLF’s members and future members are casual, recreational golfers who frequent municipal and public golf courses. We were asked to create t-shirt designs that filled two buckets - 1. Brand forward and 2. Relatable to the recreational golfer.

The t-shirts have a retro-authentic direction, with the designs and boxy-stonewashed silhouette chosen, while still accurately and boldly representing the AZ GOLF brand and identifying with the typical AZ GOLF member. 

With the Snake tee and the ‘Let’s Play Some Golf.’ tee satisfying the need for  brand forward designs, the Bogey tee and 5-9 tee takes the relatable approach while inducing a fever of nostalgia with inspiration taken from line drawings and vintage Old Navy & Big Dogs designs.

All designs were commissioned by AZ GOLF.

The colors and fonts chosen belong to the AZ GOLF brand kit (aside from the color blue.)